Edgewell Personal Care reached out to TFI Envision to create the new sub-brand logo and bilingual packaging carton for their new product innovation – the Playtex Baby Diaper Genie Quick Caddy Mini Portable Diaper Pail.
The logo for this line extension needed to communicate “on-the-go” portability. TFI Envision italicized and underscored “quick caddy” for emphasis and to reaffirm that it is a convenient, fast and easy solution to changing baby when not in the home nursery.
The packaging for this new product was designed to clearly show the product via a large, die cut in the front of pack. TFI Envision’s creative team shot demonstrative photography to visually communicate the product use, highlight attributes and suggested usage locations for complete product understanding at point of sale.
The bilingual carton works hard to explain the ease of use, in both English and French.
Unlike traditional diaper bags, this caddy is constructed from durable, lightweight, easy-to-clean plastic with built-in antimicrobial that inhibits the growth of bacteria on the pail. This 2-in-1 caddy features a built-in handle for easy transportation, storage compartments for effortless organization, a mini pail to store dirty diapers and a built-in cutter to make changing the refill bag easy. The Diaper Genie Quick Caddy is convenient, easy to use and great for on-the-go, making it the perfect baby shower gift or registry item for new moms. Current product distribution includes Amazon.com
About TFI Envision
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TFI Envision has been a trusted creative design resource for the wide range of Playtex brand products for more than 35 years, including Playtex® Feminine Care products, Playtex® Gloves, Playtex Baby™ products, Playtex®Diaper Genie® products. Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
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