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TFI Envision develops ‘See Better, Drive Safer’ campaign for NAPA



NAPA®’s new Premium Night Vision™ Brilliant Lamps and NAPA®  Proformer Beam Wiper Blades Prepacked Endcap Display

According to Auto Service World, Do-it-Yourself (DIY) automotive repair has become one of the fastest-growing consumer trends in Canada and the United States.1

TFI Envision was selected to develop NAPA’s new Premium Night Vision Brilliant Lamps and NAPA  Proformer Beam Wiper Blades Prepacked Endcap Display, in stores now, to help drivers prepare for darker seasonal nights with less visibility.

TFI Envision first developed the “See Better, Drive Safer ” theme, to reinforce the importance of visibility. Brilliant automotive lighting and properly working wiper blades increase visibility in all seasons. The display features two communication panels—each designed to educate the consumer/shopper on bulbs and blades.

The information includes advice to replace both products in pairs. When one bulb or wiper goes, the other is usually not far behind, and changing only one headlamp or blade produces uneven conditions that can be even more dangerous.

NAPA proudly supports the Intrepid Fallen Heroes Fund2, which builds critically-needed centers for treating United States military personnel suffering the effects of Traumatic Brain Injury (TBI) and Post-Traumatic Stress (PTS). Each endcap features this symbol and the purchase of NAPA NightVision products helps to support the fund.

TFI Envision had created NAPA NightVision brand logo and new packaging for the full line of NAPA lamps, including the premium line products. The NAPA NightVision brand logo can be seen at NASCAR races on the NAPA number 9 car and fire suit driven by Chase Elliot!





About the author:

Catherine Smith is senior communications director at TFI Envision Inc. Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.



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