According to Auto Service World, Do-it-Yourself (DIY) automotive repair has become one of the fastest-growing consumer trends in Canada and the United States.1
TFI Envision was selected to develop NAPA’s new Premium Night Vision Brilliant Lamps and NAPA Proformer Beam Wiper Blades Prepacked Endcap Display, in stores now, to help drivers prepare for darker seasonal nights with less visibility.
TFI Envision first developed the “See Better, Drive Safer ” theme, to reinforce the importance of visibility. Brilliant automotive lighting and properly working wiper blades increase visibility in all seasons. The display features two communication panels—each designed to educate the consumer/shopper on bulbs and blades.
The information includes advice to replace both products in pairs. When one bulb or wiper goes, the other is usually not far behind, and changing only one headlamp or blade produces uneven conditions that can be even more dangerous.
NAPA proudly supports the Intrepid Fallen Heroes Fund2, which builds critically-needed centers for treating United States military personnel suffering the effects of Traumatic Brain Injury (TBI) and Post-Traumatic Stress (PTS). Each endcap features this symbol and the purchase of NAPA NightVision products helps to support the fund.
TFI Envision had created NAPA NightVision brand logo and new packaging for the full line of NAPA lamps, including the premium line products. The NAPA NightVision brand logo can be seen at NASCAR races on the NAPA number 9 car and fire suit driven by Chase Elliot!
Advertisement
1 https://www.autoserviceworld.com/jobbernews/millennials-re-inventing-diy-market/
2 https://www.fallenheroesfund.org/about-us
About the author:
Catherine Smith is senior communications director at TFI Envision Inc. Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
Advertisement
Editorial Note: This post was shared by a member of the Brand Experience magazine community using our Community Voice tool.
Our website community uses the tool to post articles, thought-leadership reports and analyses, white papers, case studies, blog entries and op-eds, press releases and events about branding, design or marketing. These posts are vetted and edited by our editorial staff for editorial relevance for branding, design and marketing professionals. Approved and edited content then lives side-by-side with other editorial content. Overtly promotional content is not accepted, but we do have advertising options available for those interested in promoting their services or products.
Do you want to become a contributing author to the BXP website? Click here to learn how you can become a contributing member of the BXP Magazine community.
