Challenges and opportunities analytics present to the innovation pipeline Rob Wallace Managing partner, Best of Breed Branding Consortium How is the use of analytics changing? The...
The packaging industry is constantly evolving and changing as millennial consumers crave authenticity, so brands are adhering to these requests. Through customization and personalization, and to...
Results from a recent Nielsen poll suggest sustainability is of growing concern among global consumers when making purchase decisions. The same respondents also place “products from...
Cosmoprof Worldwide Bologna Reports Record Attendance More than 250,000 visitors from 150 countries attended the 50th edition of Cosmoprof Worldwide held in Bologna, Italy; a record...
Stephen Perry Creative director, Bailey Brand Consulting How is the use of analytics changing? Today, data and analytics enable brand owners to be more proactive and...
The transition to democracy in Poland touched every aspect of society. The country’s maturing consumer healthcare sector features many global brand names, but one leading brand,...
A big picture trend among luxury brands today is their desire to be more approachable and accessible by nontraditional audiences. No longer aloof, many luxury brands...
Kiehl’s Teams up with Bright Pink Limited-edition product will raise funds to help prevent and early detect breast and ovarian cancer. Kiehl’s, since 1851, created the...
According to nonprofit The Water Project, as much as 80% of illnesses in developing countries are linked to poor water and sanitation conditions. Additionally, the U.S....
When your brand is growing rapidly, it’s easy to assume you are doing everything right. But there may be no better time for a rebranding strategy....