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Truly Hard Seltzer Unveils Vibrant Packaging for New Line

Available nationwide starting May 10, the new line can be found in bright, colorful red packaging that’s representative of the bold, full flavors inside the cans.

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Truly Hard Seltzer Unveils Vibrant Packaging for New Line

(PRESS RELEASE) BOSTON — Truly Hard Seltzer has announced the launch of Truly Punch Hard Seltzer, a new variety pack that blends the familiarity of traditional punch with fruit flavors.

Available nationwide starting May 10, Truly Punch Hard Seltzer features four new flavors: Tropical, Fruit, Citrus, and Berry. The new line can be found in bright, colorful red packaging that’s representative of the bold, full flavors inside the cans.

Each style has only 1 gram of sugar, 100 calories and 5 percent alcohol/volume, just like the rest of the Truly lineup.

Truly Punch follows on the heels of last year’s successful entry into hard seltzer. As a brand dedicated to drinker satisfaction, Truly Punch went through rigorous testing with consumers nationwide.

“We continue to keep our drinkers top-of-mind with each innovation we bring to market, creating refreshing and unique hard seltzer options that our drinkers have come to expect, but with less sugar and more fruit flavor,” says Casey O’Neill, director of product development at The Boston Beer Company. “After testing roughly 200 recipes with nearly 2,000 drinkers, Truly is proud to welcome the four new Truly Punch flavors into the fold.”

VP of Truly Brand Don Lane says the goal is to reward loyal drinkers and bring new drinkers into Truly.

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“Truly Punch opens the door to a whole new category of drinkers because of its approachable, bold-yet-familiar flavor,” says Lane. “Truly Punch is our biggest flavor yet and arrives just in time make this highly anticipated summer even better.”

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