Connect with us

Unilever Raises Bar for Accessibility with Degree Inclusive

mm

Published

on

UNILEVER, THE BRITISH consumer goods company behind the Degree antiperspirant brand, recently unveiled Degree Inclusive, claiming it’s the world’s first deodorant designed for people with disabilities.

The target demographic meant Unilever had to meet some unique design requirements. Here’s how the company describes them:

“Degree Inclusive’s hooked container is designed for one-handed usage. Enhanced grip placement and magnetic ‘click’ closures make it easier for users with limited grip or sight to remove and replace the cap. A larger roll-on applicator means the product reaches a greater surface area per swipe.”

Read more from Unilever here.

Advertisement

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

Continue Reading

SPONSORED VIDEO

Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business
ideas from BXP Magazine's news bulletin.

Advertisement

Most Popular