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Wellness Choses RecycleReady Packaging for Launch

National, natural pet food brand debuts functional toppers designed to keep dogs and the Earth healthy.




WHEN THE INDEPENDENT, national pet food brand Wellness chose to debut its Wellness Core Bowl Boosters line, the brand wanted to make sure the product line helped keep dogs and the Earth happy. To that aim, the brand puts the ready-to-serve meal toppers in 4-oz. Bags that are RecycleReady.

RecycleReady Technology was created by Dow, and it is used by packaging manufacturer to leverage Dow’s portfolio of resins, adhesives, and compatibilizers to create flexible packaging that can be more easily recycled through existing polyethylene (PE) film recycle streams, such as grocery store shopping bag drop-off programs in the United States and Canada. Packaging made using RecycleReady Technology also qualify for the How2Recycle logo, which enables Wellness brand fans to use How2Recycleinfo to identify drop-off locations.

The Wellness Core Bowl Booster product line comprises four functional toppers that add nutrients, protein and additional flavor to meals for dogs. Developed by a team of expert veterinarians and animal nutritionists, the functional toppers are available in four recipes: 1) Digestive Health with guaranteed levels of probiotics to support a healthy microbiome and fiber-rich fruits and vegetables to aid healthy digestion; 2) Heart Health with taurine and L-carnitine to support a strong heart; 3) Joint Health with glucosamine to support mobility and chondroitin sulfate for healthy bones and joints; and (4) Skin & Coat Health with omega-3 and omega-6 fatty acids to support a healthy coat, along with vitamin E and biotin to support skin health.

wellness natural
Chanda Leary-Coutu, director of marketing communications and consumer experience for Wellness Natural Pet Food, says, “As pet parents ourselves, we know that seeing our dogs get excited about a special meal is a real treat—for us included. We carefully crafted our new Bowl Boosters functional toppers with a nutrition-first mindset, featuring a variety of textures and flavors that transform a regular bowl of kibble into an exciting, nutrient-packed experience. Supporting the health and wellness of your dog shouldn’t be time consuming or hard, and that’s why we’ve crafted Bowl Boosters as ready-to-serve in less than a minute so that furry family members can enjoy wholesome nutrition alongside us at mealtime.”

Linda Casey is the editor-in-chief of BXP.

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