Aqua Velva celebrates 100 years with new product

Aqua Velva announced the launch of its 5-in-1 sensitive After Shave Balm tied to its 100th year anniversary. 

Aqua Velva’s formula prevents the top five shaving-related issues men with sensitive skin experience. According to a release, it solves these common issues with benefits:

  • non burning
  • all-day moisture
  • helps prevent bumps
  • soothes redness
  • helps fight ingrown hairs

“We wanted to improve the shaving experience for men who shave frequently and feel discomfort and irritation as a consequence,” says Salim Holder, Senior Brand Manager at Combe.  “Most men don’t realize that when you shave, you remove layers of skin, which tends to lead to the sensitivity and irritation that many men experience with each shave. At Aqua Velva, we know that the right post-shave routine can significantly improve the post-shave experience and designed Aqua Velva Sensitive 5-in-1 After Shave Balm to deliver a better shave by helping to prevent or relieve ingrown hairs, dryness, bumps, redness and other post-shave irritation.”

Aqua Velva is packaged in a squeezable tube.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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