Delivering innovation in both shapes and flavors, Bazooka Candy Brands, a division of The Topps Company Inc., launches Match-Ems, an interlocking fruit-flavored gummy treat that offers a customizable flavor experience.
“We used new 3-D gummy technology and our flavor expertise to create fun interlocking shapes that taste great when combined,” says Nicole Rivera, director of marketing at Bazooka Candy Brands. “Who would have guessed that a Banana and Orange gummy together could taste like Bubble Gum?”
Every Match-Ems bag is filled with a mix of eight fruity flavors that can be paired together to create up to 28 mouth-watering combinations. The bags come in two sizes: a 3.8-oz. share-pack and 8.0-oz. re-sealable stand-up pouch.
Each flavor comes in two interlocking shapes, so consumers can easily pair together two different flavors to create their own surprising flavor combination. The eight flavors are three sour flavors (Blue Raspberry, Green Apple and Watermelon) and five sweet flavors (Banana, Cherry, Pear, Orange and Strawberry).
The innovation will be supported by a national integrated marketing campaign including a television ad that combines animation and live action, entitled “Extra Hands.” Commercial started airing on networks such as Cartoon Network, Nickelodeon and Nicktoons in March. The launch of Match-Ems is also supported with an interactive game that allows fans to continue the flavor fun online, exclusively at www.CandyMania.com and available to play now. The candies themselves are available at top retailers within the mass, convenience, and grocery channels.