Bigger Logo Featured in Redesign of Takis Snack Brand

(PRESS RELEASE) COPPELL, TEXAS — Takis, the spicy rolled tortilla chip brand, has announced the addition of five new snack categories and a bolder look to accompany them.

The redesigned packaging features a bigger emphasis on the Takis logo with the brand’s signature, deep purple color taking center stage across all products. Each bag also has a distinct color blocking window featuring a flavor tornado effect that highlights the ingredients.

Additionally, the packaging showcases the return of Takis’ Heat-O-Meter, an icon that help consumers understand how intense the product is.

The five new brand extensions include: Takis Waves, Takis Watz, Takis POP, Takis Stix and Takis Hot Nuts.

For more information about the new Takis lineup, visit http://takis.us/.