Birchbox teams up with Draper James in March

Birchbox, a beauty and grooming retailer has teamed up with Draper James, Reese Witherspoon’s Southern-inspired lifestyle brand to create its March box experience in honor of Women’s History Month, the “Pretty Mighty” box is released.

“We are so excited to team up with Birchbox, another dynamic, female-founded company, to celebrate Women’s History Month,” says Witherspoon. “We had a lot of fun putting the box together to honor all of us – mothers, sisters, friends, daughters and coworkers – as the powerful women that we are.”

This month’s “Pretty Mighty” box features five samples of Witherspoon’s power products: Benefit Cosmetics Porefessional Face Primer, R+Co Dallas Thickening Spray, Clarin’s Hydra Essential Silky Cream, Arrow Boost Color Enhancing Lip Balm and Davines OI All in One Milk plus OI Shampoo + Conditioner.

Signups for Birchbox between February 24 and March 24 can opt to receive the “Pretty Mighty” as their first Birchbox.

“We built Birchbox to make it easier and more fun for busy women to discover beauty. That mission drives us every day, but March is an especially important time for us to honor, support and empower women,” says Katia Beauchamp, Birchbox cofounder and CEO. “Reese Witherspoon is an inspiration and role model to all of us; she is a multi-talented badass and founder of Draper James, a brand we love because it embodies a confident and feminine woman. We’re so proud to partner with them to celebrate our pretty mighty customers.”

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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