Brewery releases limited-edition beer

A brewery is getting a second chance with its limited-edition beer.

Kristallweizenbock, a 7.5% ABV weizenbock, is inspired by an old label found in Weihenstephan’s vault dating back to the 1950s. The one-time release will hit shelves nationwide, this April, according to a release.

Johannes Weiss, Weihenstephan’s Sales Manager Export, discovered the label digging through the brewery’s nearly one thousand-year-old archives.

When Weiss found the beer, it instantly hit her with an idea.

“I suggested using hops with ‘crystal’ names,” says Weiss, “smaragd (emerald) and opal. [These hops] add fruity flavors to the beer and complement the name.”

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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