Categories: GlassPackage Design

Bulleit Bourbon releases Tattoo bottle series

As a way to lead into National Tattoo Day, Bulleit Bourbon is teaming up with four trailblazing artist by announcing the addition of Bulleit Bourbon Tattoo Edition. The latest Frontier Work is a limited collection of tattooed Bulleit Bourbon bottles. Bulleit Frontier Works is an ongoing series of projects with modern cultural creators.

The series consists of four unique tattoo designs on the iconic Bulleit bottles. These collectible bottles were created in partnership with some of the country’s top tattoo artists. The collaborations make for the first time the Bulleit Bourbon bottle has been altered, according to a release. Each bottle includes a hangtag featuring a QR code to access an interactive Augmented Reality experience, bringing the design to life.

“I’ve always thought the Bulleit bottle was badass because of its unique shape and iconic design,” says Shawn Barber of Memoir Tattoo in LA. “Putting my own unique spin on it was a fun challenge because I didn’t want to mess with the style too much, but did want to share what LA means to me through my art. Bulleit gave me a lot of creative liberty and I’m proud of how it turned out.”

“These artists are some of the most talented people I’ve ever met,” says Ed Bello, Brand Director for Bulleit. “It’s an honor to work with people who share our passion for pushing boundaries on the frontier with such creativity, and to feature their art on our Bulleit Bourbon bottles. Let’s raise a glass to tattoo culture, style and the artists that bring it to life everyday through their passion and dedication to ink.”

Bulleit Bourbon Tattoo Edition can be found at any local retailer.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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