Categories: BeverageLuxuryPackage Design

Celebration Set debuts in stores

On the National Prosecco Day, fans of bubbles rejoice as La Marca Prosecco has released a chic new Celebration Set to bring the perfect “pop” to the occasion.

The Celebration Set is a jewel-shaped hatbox in the signature La Marca blue and it doubles as a water-resistant ice bucket and serving tray. The set is packed with 12 mini bottles of Prosecco and stripped paper sipping straws.

“La Marca is celebrating 50 years of producing our signature Prosecco renowned for its delicate floral aromas, crisp fruit palate and elegant effervescence,” says Claudia Manetta, Export Manager for La Marca Prosecco, in a release. “This National Prosecco Day, we wanted to bring the celebration to La Marca fans around the country. Our special boxed set was crafted specifically for hosting their own sparkling celebrations, whether that be a sophisticated soiree, a bubbly brunch or a simple Saturday afternoon.”

Celebration Sets are available at select wine retailers nationwide and online at The Barrel Room.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.