Categories: Beauty & Cosmetics

essie introduces new treat love & color innovative crème shades

Essie has released a new treatment for nails: treat love & color formula.

This new system fuses the benefits of nourishing ingredients with the essie nail color, helping nails strengthen over time.

The shades pack on a punch of color. According to a release, there are 60 percent less nail peeling and 35 percent less nail breakage in just one week. The treat love & color is infused with collagen and camellia leaf extract. The new colors:

  • in a blush – lovely ivory rose
  • pinked to perfection – idealized carnation pink
  • good lighting – bright caramel café au lait
  • one the mauve – soothing mocha mauve

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

Leave a Comment
Share
Published by
BXP Staff
Tags: Beauty & CosmeticsColor ManagementPackagingProducts
7 years ago

Recent Posts

GO MINIMALISM . . . HOLD ON A MINUTE!

FOURTH IN FORCEpkg’S MR. REALITY CHECK SERIES GO MINIMALISM . . . HOLD ON A…

2 years ago

Sustainable, 100% Recycled Transparent Sheeting is Now a Reality!

Printex Transparent Packaging introduces Eco-PET 100, the first totally clear PET (polyethylene terephthalate) made entirely…

3 years ago

Kroger, Walgreens to Dedicate Section of Their Stores to Reusable Packaging

Big retailers are signing on with a new company’s sustainability program.

3 years ago

6 Marketing Tips for Ecommerce Brands to Win the Holiday Shopping Season

Online sales are expected to grow leading up to Christmas – here’s how you can…

3 years ago

New Wunderoots Branding Celebrates the Carrot

Plant-based brand relies on packaging to educate shoppers

3 years ago

Sustainable, 100% Recycled Transparent Clear PET Packaging is Now a Reality!

Printex Transparent Packaging introduces Eco-PET 100, the first totally clear PET (polyethylene terephthalate) made entirely…

3 years ago

This website uses cookies.