Luxury

Fantasy Candle Brand Releases Holiday Collection Inspired By The Chronicles of Narnia

CLASSIC FANTASY TALES have always been the gateway to magical experiences for Mythologie Candles founder Leah McHenry. “They were my introduction to fantasy worlds and all that encompasses fantasy fiction,” says the mother of five.

“It set me up on a path for the love of old worlds, castles, mysterious lands, magic and mythology, and good triumphing over evil. The best stories in the world seem to have those characteristics in common.”

McHenry initially founded Mythologie Candles to create a more immersive experience when listening to her Celtic music, but as her passion for candle-making grew, the business expanded. Mythologie’s most enthusiastic customers are fans of the works of J.R.R. Tolkien, C.S. Lewis, role-playing games, and tabletop games such as Dungeons & Dragons, Magic: The Gathering, and shows like Game of Thrones, Outlander and The Witcher.

Her latest candle set—Always Winter, Never Christmas— is Inspired by the classic The Chronicles of Narnia books. The collection aims to recreate the experience of stepping through the wardrobe and into the icy landscape of talking lions, fauns and the white witch. Putting a twist on classic Christmas scents, the collection features everything from pine and cedar forests, cinnamon spices, crisp peppermint and even Turkish delight, scented with roses and lemon—not your typical holiday scents.

Like many brands in 2020, the product launched first at a DtC option at www.mythologiecandles.com

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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