Hippeas Debuts “Minions”-Themed Snack Pack

(PRESS RELEASE) NEW YORK — The Hippeas Organic Chickpea Snacks brand is rolling out “Minions”-themed snack packs for the summer.

On the bag, Hippeas substituted its familiar chickpea smile graphic with a goggles-wearing Minion. Conveniently, both Minions and Hippeas share a similar yellow hue.

The limited-edition packs of Hippeas Organic Chickpea Puffs come in the snack brand’s most popular flavor, vegan white cheddar, and are available in both a six-pack of 1 oz. bags and a 10 oz. family size option. They will be available nationwide at Hippeas.com, Walmart.com, and in-store at Whole Foods Market and select retailers from June 1st through July 31st.

For more information, visit hippeas.com.