Categories: Store Brands

H&M to collaborate with Moschino

Moschino Creative Director Jeremy Scott announced via social media this past weekend that the fashion house would be collaborating with Stockholm-based fast-fashion brand H&M for an upcoming collection.

Known for its playful take on fashion – releasing designs in tribute to pop culture icons McDonald’s, Barbie and Spongebob Squarepants – Moschino is expected to lend the same irreverence to its line for H&M, reports the BBC.

The collection will only be available at select stores, with items ranging in price from around $25 to $300. If H&M’s collaboration with Balmain in 2015 is any indication, the collection will likely sell out quickly.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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