Categories: FoodPackage Design

Justin’s rolls out new additions

Justin’s is rolling out its newest additions to the brand’s line of nut butters and snacks, Dark Chocolate Almond Butter Cups and Dark Chocolate Cashew Butter Cups.

“If you know me you know I have a sweet tooth, and with that I believe the world doesn’t need more candy. But, we know consumers still want candy (like me!) but that means it needs to be made better, like with high quality and organic ingredients. And for as long as I can remember (since launching my organic PB cups anyway) brand fans have been asking me for almond butter cups—well now they’re here,” says Justin Gold, founder of Justin’s.

The Butter Cups come in the same 2-cup pack customers resonate with. Justin’s has also added Organic Mini White Chocolate Peanut Btter Cups to the lineup earlier this year.

The new additions can be found at retailers and online.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.