“Kiss the Rainbow, Taste the Rainbow” to launch this spring

This spring, Mars Retail Group pairs with Lip Smacker and Markwins to create the four Easter novelties—“Kiss the Rainbow, Taste the Rainbow” featuring Skittles and Starburst brand flavored Lip Smacker Trios packaged inside colorful plastic eggs. 

Each festive egg contains three candy-flavored lip balms and 12 vibrant eggs sit in a convenient countertop display at a variety of retailers nationwide, according to a release.

“Consumers adore Skittles and Starburst Lip Smackers, so we’re innovating new and exciting ways they can enjoy their favorite fruit flavored candy,” says John Capizzi, general manager of licensing for Mars Retail Group.  “We’re proud to team up with Markwins and Lip Smacker in creating these new offerings, which will make terrific Easter gifts.”