WINES THAT ROCK announces another rockin’ collab. This time, it’s with Authentic Brands Group (ABG)—the global brand development, marketing and entertainment company that owns the Elvis Presley Estate.
The packaged product collaboration called Elvis–The King premium is set to release on Elvis’ upcoming birthday, January 8. Taking advantage of shoppers’ growing acceptance of DtC channels, the limited-edition cabernet sauvignon will also be available for pre-sales ElvisPresleyWines.com but won’t start shipping until January 2021.
Wines That Rock partnered with E2 Family Winery in Lodi, California and enlisted 2020’s Wine Enthusiast ’40 Under 40 Tastemaker’ Andrew Nelson to create a California Cabernet Sauvignon that pays homage to the enduring legacy of Elvis Presley. The limited-edition, individually numbered bottle is the first offering in an upcoming series of Elvis Wines and each order will ship with a Letter of Authenticity.
“We are incredibly pleased to partner with Wines That Rock, who have been combining music and wine for over a decade,” says Marc Rosen, executive vice president, entertainment, Authentic Brands Group.
All collectors who pre-order now will be automatically added to the Elvis Presley Wines priority list and will have early access on all future releases. Fans are also encouraged to submit their best ideas for the next Elvis wine at elvispresleywines.com.