Project Name: Lysol Brighter Tomorrow
Agency: A121 Corp.; Location: USA Nationwide; Email: nmoreno@121corp.com; Project Type: Package design; Credits: Carlos López
Lysol is a worldwide brand of cleaning and disinfecting products owned by Reckitt Benckiser with more than 100 years in the market. The brand’s appearance has hardly changed over time, and the same visual features that made the brand so recognizable over the years had also made it unappealing to a millennial consumer.
The brand was not happy with some of the proposals they tested, but none of them reflected the spark Lysol needed to refresh their package design for their new line of cleaning products and to appeal to a younger crowd.
121 started by creating the mock-ups for their new line (that would only be distributed by Wal-Mart) and soon after, Lysol asked 121 to take the project all the way with the strength of 121’s original package design proposal.
The client needed to be bold and different, something unseen in the Home Goods category, while keeping the brand equity intact. Something that would speak to a millennial audience from the shelves of Wal-mart, visible to over 100 million people per week.
121 created a sleek design that addressed the client’s needs in every way, with a balanced combination of vibrant colors and patterns, managing to keep the Lysol equity with a renewed vibe.
Project Description Short
What Lysol needed was something innovative and different: bold new packaging that would speak to millennials right from the shelf of the world’s largest retailer.
Our packaging solution hit all the right buttons. The design was sleek and appealing, with the balance of colors and patterns, and just enough flare to catch the eye. We knew that when it comes to home goods, millennials go with brands they know, and most are incredibly brand loyal. It was important for our design to retain the Lysol feel while amplifying the renewed appeal.
Millennials prefer products that are easy to use on the go. Accessibility and ease-of-use were therefore high priorities for our design, and the result was a refined package that strikes the right balance between safe and easy.