New White Paper Looks at How COVID-19 Accelerated Health and Wellness Macrotrend

TricorBraun, a packaging industry leader, has released a new paper examining four health and wellness trends accelerated by COVID-19 – and the implications of these changing consumer behaviors on packaging and CPG.

In the white paper, TricorBraun examines four trends:

Hand hygiene
Home care
Nutraceuticals
Indulgence

“COVID-19 has changed our lives, and our behaviors,” said Becky Donner, SVP, Marketing, Design & Engineering At Tricorbraun “In this new normal, we continue to seek out products to protect our homes, improve our immune systems, and boost our peace of mind. How this health and wellness macrotrend influences consumer demand and functional expectations of packaging is something every CPG brand owner should know.”

Download a complimentary copy of “How COVID-19 Accelerated the Health and Wellness Macrotrend” here.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.