Pennsylvania Pure Distilleries announces launch of BLY SILVER RUM

Pennsylvania Pure Distilleries has announced the launch of its newest innovation, Bly Silver Rum. The new craft spirit received a 95 rating in the 2018 Ultimate Spirits Challenge, giving it an extraordinary recommendation right away.

Bly Silver Rum will be distributed into Pennsylvania stores this month. The rum is also available in California, Colorado, Delaware, Florida, Illinois, Maryland and Washington D.C. The brand has an expansion set for Connecticut, New Jersey and New York in May.

” I wanted to create a spirit that did not taste like every other product in the category, but still tasted as if it belonged in the category,” says Barry Young, master distiller. “For BLY it was my goal to push the flavor profile so it had a good amount of flavor, picked up the characteristics of the molasses and was not over distilled which can equal a bland spirit.”

Bly Silver Rum is a white rum distilled in single batches from the purest form of molasses, according to a release. It’s produced using the distillery’s unique mash method, where the molasses is gently stirred, heated, but not cooked or rushed to prevent scorching and a burnt tasting spirit.

“Our process in unconventional and does not cook our mash with the molasses, but instead uses warm water that has been recycled from the cooling process of our still to thin the molasses out, ” says Young. “The process is longer, however it yields a more quality spirit.”

Each batch yields about 600 bottles, carefully filled, corked and labeled by hand.

Young uses what is called a ‘unique Instinct Palette Distillation method.’

The Distillery is open to the public on Saturdays only.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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