Pet food brand releases new product

Wellness Natural Pet Food has introduced its grain-free meals with gourmet meat cuts for cats and dogs called Core.

“Our Wellness Core line continues to grow in popularity and in its offerings, adding Hearty Cuts as a protein-packed wet food for dogs and cats. All recipes include quality proteins like beef, venison, turkey, duck or salmon, balanced with fresh produce like spinach, sweet potatoes and kale,” says Chanda Leary-Coutu, Senior Marketing Communications Manager at WellPet.

Available in 12.5 oz. cans and in a variety of flavors, including beef and venison, duck and whitefish and salmon.

To help support long-term sustainability, Wellness Natural Pet Food has partnered with a nation’s leading recycling leader, TerraCycle to revamp the Core dry dog food packaging. The updated bags will feature callouts, communicating some of the benefits of the food, including leaner body mass and improved muscle tone.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.