Purina Steps Up Recyclable Packaging Efforts

(PRESS RELEASE) BARCELONA, SPAIN — Purina, a multinational pet food provider, has reaffirmed its commitment to a net-zero business model and continued reduction of its environmental impact regarding sourcing and packaging.

The company said that, following its sustainability efforts over the last two years, 78 percent of its packaging is now designed to be recycled.

During that same time span, Purina has also:

• Reached 94% of deforestation free soya
• Supported the adoption of 98,731pets – in the UK our financial support focused on helping
• During the COVID-19 pandemic, donated over £190,000 to four charities across the UK & Ireland (Cats Protection, Canine Partners, the RSPCA and the DSPCA)

Jeff Hamilton, CEO at Nestlé Purina PetCare Europe, Middle East and North Africa, said: “We are in the process of defining new ambitions and will be reviewing our commitments to ensure that we can truly operate within the planetary limits and positively impact people and society at large. This will push us to go further and faster, drive progress on social issues and continue to fulfil our purpose – creating richer lives for pets and the people who love them.”