Pyramid Brewing Company has debuted a new brand experience encompassing an expanded line of brews. The addition of the Outburst Citrus IPA to Pyramid’s year-round line-up, all new packaging and revamped digital channels across its website and social media are coming to the forefront.
The new branding for each beer is pictographic and shares the story of its ingredients by paying homage to iconic Pacific Northwest scenes with a bold color aesthetic, according to a release.
The bottom of the 6-pack carriers will have a call-out to fans to share adventures with Pyramid.
“Pyramid’s core element is celebrating life’s everyday adventures,” says general manager Robert Rentsch. “We found that creating great beer is a given in today’s industry, but what’s next? For us, it is Pacific Northwest pride, seeking the best local ingredients and encouraging our consumers to enjoy their passions with craft beer. We are here to inspire those moments with fantastic beers worth sharing, and to introduce new styles of beer along the way.”
As a part of the rebrand, Pyramid will release canned beers for Thunderhead IPA, Hefeweizen Outburst Cirtrus IPA and Outburst Imperial IPA. The novel Outburst Citrus IPA brewed with orange and tangerine peel debuts in 12 oz. cans and 22 oz. bottles.
“Inspired by the original Outburst recipe, Outburst Citrus IPA uses much of the same malts and hops to be mouth wateringly hoppy,” says Head Brewer Ryan Pappe. “We added orange and tangerine peel to augment the flavor profile with citrus fragrance. Outburst Citrus IPA is an excellent brew to get better acquainted with us when there is so much new to see, taste, smell and love about Pyramid!”