Scotch Whisky brand releases customized labels

A scotch whisky brand is delving into personalization for Father’s Day.

Glenlivet scotch whisky is promoting its free custom label program across Canada in honor of Father’s Day. Consumers purchase a bottle of The Glenlivet can go online to theglenlivetlabelshop.ca to build their own label unique and memorable for dad.

The custom label fits onto most 750 mL Glenlivet products available in Canada. It’s easy to use, too. Users go into the online tool, input a custom message; adjust size, color and font to fit his or her desired look. After the shipping and delivery information is completely, they receive their free label in the mail within 10 business days.

“A quality bottle of scotch is a classic choice for Father’s Day, and with The Glenlivet’s custom label program, consumers can now add a truly personal touch to their gift,” says Maria Sweeney, senior brand manager, Imported Whiskies. “With the easy-to-use online label tool, you can choose just the right words to say, and create a memorable and treasured keepsake to celebrate Dad.”

 

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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