Beer Wine Spirits and Cannabis

Small Town Brewery rounds out Not Your Father’s portfolio

Summer vacations are upon us and most Americans flock to the mountains, ocean or even the pool down the street to beat the heat. Small Town Brewery is serving up its ice-cold refreshment with Not Your Father’s Mountain Ale.

The new brew joins the Not Your Father’s Root Beer to round out the portfolio that also includes Vanilla Cream Ale and Ginger Ale.

Not Your Father’s Mountain Ale is bold and made with a fresh, crisp finish and citrus notes. It comes packaged in a standout green glass bottle with a label.

“At Small Town Brewery, we don’t chase trends; we create them,” says Gleb Lifshits, Vice President, Small Town Brewery. “As the pioneer of the category, we are always looking for ways to innovate and meet our consumers’ evolving needs. Anticipation for Not Your Father’s Mountain Ale has been unprecedented, and we look forward to another record-breaking year ahead,” he adds.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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