Categories: Flexible & PouchesMaterialsShopper Insights

Switching to Flexible Packaging Strenthens Savings for Brand Owners

The Flexible Packaging Association (FPA) is pleased to announce a new infographic that highlights the savings benefits of switching to flexible packaging for brand owners.

The future is flexible. According to FPA’s recent Flexible Packaging Transition Advantages Study, in the next five years, 31% of brand owners expect to switch entirely, or to a higher mix, of flexible packaging. Only 14% of brand owners expect to switch entirely, or to a higher mix, of rigid packaging.

Over the past five years, brand owners increased their use of flexible packaging because of reduced production costs; consumer convenience; shipping/transportation efficiencies; the ability to comply with consumer lifestyle trends; and reduced environmental impact.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.