Do you know what big brand owners know about packaging and how it can make or break a brand? According to Gerry O’Brion, CEO and Founder...
An article authored by Clayton Christensen, Michael Raynor and Rory McDonald in the Harvard Business Review defined two types of market creation birthed by disruptive innovation....
The [Brand Experience] List is created in partnership with Nextatlas, which clusters and ranks the social media content produced by a selected worldwide community of early...
Brandemonium to Spotlight Creativity with Performances and Brand Activations A new international brand conference and festival, Brandemonium will take over the Duke Energy Convention Center in...
A leading panel of judges, tasked with deciding which of the past year’s designs had the power to propel their brands to the top, said Denomination...
Placon introduces new brand strategy at Pack Expo in Chicago, IL. “Over the years, we have acquired companies, maintained the company identity and gained additional brand...
Fabula Nebulae has announced its Maine Gift Box, a “love letter to Maine,” featuring all natural products and something for everyone. Fabula Nebulae is a woman-owned...
Specialty Mediterranean food brand, Peloponnese is set to relaunch its entire portfolio of products with refreshed packaging graphics and a new visual identity aimed to establish...
Roger Zellner Former global director of research and development for packaging productivity and simplification at Mondele¯z International How do you define disruptive innovation? Disruptive innovation is...
Where Do London Creative Insiders Go? Developed in collaboration with our research partner Nextatlas, this map designed by Brand Experience magazine’s art director Don Heyl shows...