With its TableLuxe line of tableware, Waddington North America sought to offer two benefits for consumers who enjoy hosting their own parties. The first was to...
In this the second installment of our ongoing series about intellectual property, Jonathan Gelchinsky, a lawyer who heads the trademark practice at Pierce Atwood LLP in...
Brand leader says to celebrate your individuality to find your unique selling proposition.
Instantly recognizable and practically an icon of summer for American kids all over the nation. It’s difficult to believe that the Razor scooter didn’t come to...
Imagine visiting a new city and experiencing every sight, every neighborhood through sound. Each location with its distinct soundtrack bringing you closer to the emotion of...
This is an opportunity that comes around once in a lifetime,” says Cass Riese, co-founder, principal and director of business development at Pot-O-Coffee, a fast-growing, legalized...
Brown-Forman introduces the company’s first new bourbon brand in 20 years with the release of Coopers’ Craft. Coopers’ Craft is a celebration of barrel-making and a...
Transforming the Fisher and Orchard Valley Harvest brands, John B. Sanfilippo & Son Inc. (JBSS) senior vice president of global marketing Howard Brandeisky and director of...
I think design is kind of everything,” says Craig Dubitsky, founder and CEO of Hello Products, who has either started or been on the ground floor...
Her secret weapon is knowing the power of design as a part of a personal brand.