Categories: AwardsPackage Design

The GFB snags ‘Best New Packaging Innovation’ award

The GFB: Gluten Free Bar, a leading gluten free brand has earned the NEXTY Award at Expo West in Anaheim, California.

The NEXTY honors new products in the natural products industry. The GFB: Gluten Free Bar won Best New packaging Innovation category for its new Power Breakfast line.

The Power Breakfast line features a cardboard packaging that lies flat on shelf but squeezes together at the sides to lock into a recyclable, on-the-go square bowl.

 “As The GFB continues to push the envelope in creating good-for-you, gluten-free foods, and we are honored to be recognized as a NEXTY Award winner,” says Elliott Rader, co-founder and partner at The GFB. “We’re all about innovating with ingredients you don’t have to Google to understand, our new Power Breakfast is an extension of that effort to fuel our bodies with superior quality and taste with convenient, eco-friendly packaging.”

THE GFB was one of 22 winners selected by a national panel of natural products industry experts from nearly 1,000 entries, according to a news release.

“These products represent the future of the natural products industry where sustainability and transparency are the norm,” says Jessie Shafer, content director at New Hope Network and one of the NEXTY judges. “Our industry can have a huge influence on how big manufacturers and mainstream buyers think about consumer packaged goods. The winners of our NEXTY awards inspire change and integrity in everything from ingredients to packaging.”

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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