(PRESS RELEASE) KENNEBUNK, ME – Tom’s of Maine, a maker of natural care products, has introduced a packaging design inspired by contemporary movements for social change.
Reflecting the iconic buttons and badges of the ’70s, the new packaging features a mosaic of button-sized icons including phrases such as “Real Action,” “Small Steps” and “Activist For Everyday Good.”
Other icons reinforce the company’s longstanding commitments (“10% For Charity,” “Certified B Corporation”) and product attributes (e.g., “Not Tested on Animals,” “First-of-Its-Kind Recyclable Toothpaste Tube”).
“Our new packaging brings to life the passion and pattern of badges that represent our values to make the world a better place,” says Esi Seng, general manager at Tom’s of Maine. “The timing felt right as we see a renewed sense of activism among consumers – and now, when they buy our product, they know they are pledging their commitment to be an activist for everyday good.”
In addition to the new logo and packaging, Tom’s of Maine will introduce an online store at TomsofMaine.com, inviting real-time feedback to meet the needs of today’s social-change-minded consumers.
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