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Woodford Reserve celebrates the Best of Kentucky

Woodford Reserve, the presenting sponsor of the Kentucky Derby reveals its $1,000 Mint Julep cup, available at the Kentucky Derby, benefiting the Jennifer Lawrence Arts Fund.

The 2018 Cup pays tribute to Kentucky by offering a quintessential julep crafted by Woodford Reserve’s new assistant master distiller, Elizabeth McCall and master distiller, Chris Morris.

This year’s theme is Best of Kentucky.

The cups are handcrafted by Louisville-based jeweler, From the Vault. The Twin Spires appear on the cup and the running lines around the cup symbolize the limestone-filtered water, a key ingredient to the bourbon.

“Woodford Reserve is honored to bring together two of Kentucky’s greatest traditions — Derby and bourbon — through our $1,000 Mint Julep Cup program,” says Mark Bacon, Woodford Reserve global brand director, in a release. “A premium celebration like The Kentucky Derby deserves a premium cocktail.”

Each cup is presented in a wooden box, lined with silks, like those worn by jockeys.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.