THE DESIGNALYTICS EFFECTIVENESS Awards in partnership with Dieline recognizes package redesigns that have been instrumental in driving brand growth. Effective package designs are a joy to behold, but they’re also a tremendous asset and a formidable weapon in today’s fiercely competitive marketplace. All five winners successfully demonstrated that the package designs had a significant, tangible impact on brand growth.
Grand Prize, Designalytics Effectiveness Award
Hill’s Science Diet
By Beardwood&Co.
By forging a stronger emotional connection with consumers through design, this pet food giant grew 17%, representing an annualized increase of approximately $100 million.
Designalytics Effectiveness Award
think!
By DDW
Snack-bar matker think! nourished its bottom line with a bold rebrand that attracted new buyers and reversed its sales trajectory from -7% to +6%.
Designalytics Effectiveness Award
Natural Delights
By MJR Creative Group
This Medjool-date producer transformed a “dated” baking commodity into a super-trendy snack, growing sales by 4%, which equates to an increase of nearly
$2 million annually.
Designalytics Effectiveness Award
Theo Chocolate
By Clarkmcdowall
This premium chocolatier increased sales by 11% and base velocities by 20% with better branding and clearer communication.
Designalytics Effectiveness Award
Boulder Canyon
By Interact Boulder
By balancing local quality with national credibility, this potato-chip brand completely reversed a declining sales trend—from -38% to +17% following the redesign.