All-natural adult beverage hits market

Carolina Global Brewing has announced the launch of all-natural flavored malt beverages, Juicebar Cocktails. 

The flavors combine fruits, vegetables and herbs into a cocktail blend in 6-packs of 12-oz. cans. 

The beverages are available in Whole Foods, Wal-Mart, Fresh Market, Sprouts and Harris Teeter starting in May to select states. 

“Juicebar Cocktails is our version of ‘clean and green’ cocktails with all natural ingredients that you’ll find at your local smoothie or juice bar. Fruit and vegetable juices, natural herbs and spices, lightly sweetened with natural sugar, and mixed with tasteless malt alcohol,” says co-founder Brian Myers.

This is Carolina Global Brewing’s second brand series in the RTD segment, the follow-up to their regional hit: Happy Juice, according to a release.

“Our distribution and retail partners agree that the ‘greenification’ of non-alcoholic beverages is lacking in RTDs. There’s room for all-natural brands like Juicebar Cocktails to gain market share. We made a great product with no artificial ingredients and our partners are excited to get it to market,” says co-founder Samuel Wilson.