Annie’s releases gluten-free crackers

The wait is over for Annie’s Inc. fans, known for its beloved Cheddar Bunnies, because now the brand is releasing Gluten-Free Cheddar Bunny Tails.

The brand worked tirelessly to make a crispy cracker with real cheddar cheese, gluten-free. The new gluten-free goodies allow for kids to snack the Annie’s way: no artificial flavors, synthetic colors or preservatives and full of flavor.

“Over the years, we have received so many heartfelt notes, letters, and emails asking for us to create a gluten-free recipe for our Cheddar Bunny crackers. We are so thrilled to share our crispy, cheesy gluten-free bunny cracker and we hope our patient fans will hop with joy when they taste them,” says Carla Vernón, Annie’s President. “At Annie’s, it is our mission to give kids and families food that they feel good about eating. We want kids to light up when they see Annie’s in their lunchboxes. And we hope parents can feel confident about the wholesome and delicious Annie’s snacks they’re packing.”

The Bunny Tails come in a paperboard packaged box.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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