Paperboard

By Popular Request, Chobani Moves Yogurt into Paper Cups

Chobani is launching a paper-based cup for its yogurt lineup in response to customer appeals, the company announced.

In a release, Chobani said the paper cup was in development for two years as the brand sought for a way to reduce its plastic use.

The cup is 80 percent paperboard, made from renewable material and including a plastic lining for the sake of maintaining quality, the company said.

“People have been asking for a paper cup, and we welcome this challenge to start reducing our plastic use, and to spark a conversation about how we can drive change together,” said Chobani Founder and CEO Hamdi Ulukaya.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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