Aptar Food + Beverage developed the Seawell packaging system that the company says is a first-of-its-kind active packaging solution for keeping seafood and other food products fresh.
The Seawell Protective Packaging System was launched with a leading national retailer in more than 3,800 store locations.
The proprietary active packaging system features integrated technology that absorbs excess liquids that would otherwise accumulate around the seafood. It utilizes a proprietary blend of direct food-contact-safe absorbent materials that trap excess fluids inside patented pockets or wells, which are integrated into the packaging and hidden by the seafood product.
In a challenge study with scallops, the Seawell active packaging system provided a 3 log (99.9%) reduction in aerobic bacteria through day 13.
Available in a variety of sizes, the system offers sea-to-table protection for both fresh and frozen seafood. The technology enables seafood processors to pack frozen for distribution and thaw in the same package for fresh sale to market. This provides both consumers and industrial kitchens with an optimal seafood experience and a pristine case-to-cook product. The company adds that it enables seafood processors to expand their geographic reach as well as help solve the challenges home delivery and grocery markets face as they rapidly expand their customer base and strive to meet increasing demands for delivering the freshest seafood possible.
“For years, the industry has sought measures to improve the freshness and shelf life of shipped seafood, as well as ways to improve consumers’ experiences,” said Neal Watson, vice president and general manager for Aptar Food + Beverage – Food Protection. “Seawell helps solve the challenges seafood distributors face. We are excited to be partnering with major industry players to expand the use of Seawell packaging to provide a safer, more reliable option for increasing seafood consumption across the globe.”