Beverage maker, Blossom Water LLC announces its authorization to sell its line of floral-enhanced essence waters in more than 750 new stores this summer.
The stores are a part of three supermarket chains, operating under seven banners in the Northeast, Mid-Atlantic and Pacific Northwest regions of the U.S., as well as, one convenience store chain in Canada.
Same store unit sales are up for Blossom Water at 55 percent year-over-year at Kroger, the brand hopes to be in a few more hundred stores by the end of the year.
“Our rapidly expanding retail footprint speaks to Blossom Water’s increasing resonance with consumers, and to the one-two punch we can deliver against much of the competition: First, we offer a healthy alternative to high-calorie drinks, but with truly great flavor to relieve the monotony of plain water. Second, our drinks are cutting-edge — combining fruit essences with floral botanicals, which play into a trending appreciation for fresher and more eclectic tastes, and we communicate this experience visually with a highly differentiated shelf presence,” says Steve Fortuna, Blossom Water President and Co-founder.
The company is on track to add 1,500 doors to its footprint by year end.
Not only is Blossom Water meeting its retail goals, it’s packaging is popping on shelf.
Blossom Water’s packaging and label design has been a key element in the brand’s go-to-market strategy.
The glass bottles provide added shelf-life and a premium look and feel. The clear shrink-sleeve label allows customers to see the naturally colored and translucent liquid inside and to appreciate the hand-painted, botanically correct illustrations of each flavor’s fruit and flower ingredient.