BXP 2018 July CXO Webcast – Hello Fresh

THE LATEST INSTALLMENT of the CXO Series features a conversation with Matt Fitzgerald, HelloFresh’s vice president of marketing, at the company’s newly minted photo studio in Manhattan. During this interview, we talk about how their data-centric and iterative approach fuels HelloFresh’s brand and revenue marketing programs; how HelloFresh is using acquisition, brand extensions and smart partnerships to lead in its marketplace; and how collaboration both within the U.S. teams and global entities moves the company as a whole and HelloFresh’s U.S. operations to success quicker. This interview corresponds with the June/July issue cover story.