Castle Brands, of New York, NY, is introducing its new premium small batch Jefferson’s Grand Selections very old Kentucky Bourbons finished in French oak wine casks in two expressions—Jefferson’s Grand Selection Pinchon Baron and Jefferson’s Grand Selection Chateau Suduiraut to American whiskey drinkers.
To assist with the all-important packaging aspect of the introduction of the new premium spirits, they engaged the services and global resources of Saxco International, LLC, of Horsham, PA, world-wide packaging specialists for the wine, spirits, beer and food industries. “Our responsibility was to help create an innovative overall package with a custom bottle that portrayed rich character and distinctive beauty with engaging eye appeal and bold shelf prominence,” says Beth-Anne Kline, regional sales manager for Saxco International.
The Saxco International packaging design team worked closely with the brand manager and Connecticut based graphics designer for the project in order to achieve the desired look and feel which was commensurate with the spirits top shelf quality, delicious taste and smooth finish. “And we did it on time and within the budget parameters established by Castle Brands,” Kline notes.
To move the project forward, Saxco sourced and supplied a cosmetic quality private mold 750ml flint bottle from a reliable supplier in Mexico from its vast global resource network. The bottle was molded in the shape of a flask with a short neck, rounded shoulders and a thick bottom. The graphics design called for a label that required a combination of silk screening and a pressure sensitive application. That work was completed by another quality and time tested Saxco supply source in Pennsylvania. The bottle was finished with an attractive mahogany colored wood top cork assembly over-fitted with a tamper evident stripe and seal.
According to Angela Bosco, brand manager for the Castle Brands Jefferson Grand Selection Kentucky Bourbons, “Both expressions were inspired by Thomas Jefferson, the third president of the United States. He was the first ambassador to France and while there fell in love with the wines of Bordeaux. Two of his favorites were Chateau Suduiraut and Chateau Pichon Baron.”
After hand selecting a limited number of wine barrels from both wines and refilling them with Jefferson’s Reserve bourbon and extra aging them in a proprietary “hot box” environment, Castle Brands created one-of-a-kind bourbons that combine robust flavors of the wines, the wood notes of both American and French oak and the grain of premium bourbon in a delicious, complex and balanced final product.
Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.