Cocktail Artist launches seven new mixologist-crafted cocktail mixes

An innovative brand of cocktail mixes and bar ingredients is celebrating its one-year anniversary this month with the release of several new products. Cocktail Artist now touts 15 products, including Margarita Mix and Bloody Mary Mix.

The mixes and ingredients are packages in artfully designed bottles that elevate the home bar. The new cocktails include: Skyy John Margarita Mix, Carla Rivera Pina Colada Mix, Chris McMillian Bloody Mary Mix, Stephanie Sanchez Strawberry Daiquri/Margarita Mix, Darnell Holguin Sweet & Sour Mix, Jen Ackrill Triple Sec Syrup Bar Ingredient and Marv Cunningham Blue Curacao Syrup Bar Ingredient.

“Cocktail Artist started with the simple mission to empower home bartenders to confidently make craft cocktails with ease, and the line has surpassed expectations in its first year on the market,” says Jay Whitney, president of FoodStory Brands, the company behind Cocktail Artist. “Our seven new mixes and bar ingredients are hitting stores across the country just in time for St. Patrick’s Day, Cinco de Mayo, Kentucky Derby, and the summer beach season. Now, with a total of 15 mixes and ingredients, all developed with the nation’s leading mixologists and bartenders, Cocktail Artist is changing the game in the cocktail mix category and transforming the way people entertain and mix cocktails at home.”

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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