¡Que delicioso! 7-Eleven, Inc. is nationally expanding its offerings of Hispanic Packaged Bakery items and is introducing its new 7-Select private brand line after months of testing in Mexico and Texas. Appealing to a variety of taste preferences, three traditional Mexican sweet bread options are being offered at participating 7-Eleven stores:
- Panquecitos: Golden, soft and sweet vanilla mini loaf cakes
- Roles de Canela: Cinnamon rolls with raisins
- Panque con Nuez: Sliced pound cake with chopped pecans
The United States is home to almost 58 million Hispanics, representing 18 percent of the country’s population with significant spending power. Hispanics are a dominant 7-Eleven demographic and a majority fall in 7-Eleven’s sweet spot – millennial-aged and younger.
“Like the U.S., Hispanics make up a significant and important part of 7-Eleven’s clientele,” says Jack Stout, 7-Eleven senior vice president over private brands. “More than half live in the three states where 7-Eleven has a very strong and growing store presence – California, Florida and Texas. 7-Eleven tries to ensure that we offer products that our customers want to see on our shelves, conveniently and priced competitively.”
Extensively tested in Mexico for flavor, texture, aroma and appearance, the goal was to meet or exceed consumers’ expectations.
“As an organization, we continuously look for innovative ways to bring products to market that reflect the ethnic diversity that mirrors the communities in which we operate,” Stout says. “Quality and value are always part of the equation. We want to offer products our customers may already be looking for in a grocery store, but conveniently and with better value while they fill up with gas or grab coffee.”
7-Eleven offers several products that cater specifically to its Hispanic customer base. Customers can expect hot food options like empanadas or papusas as well as fresh food options 7-Select dip packs with chips and salsa. Beverage options include Horchata and single-origin coffee sourced from Mexico, as well as Hispanic candy.
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