Press Releases

Danone Aims to Delight Coffee-and-Movie Fans with Holiday Decorating Kit

(PRESS RELEASE) Danone North America partners with Warner Bros. Consumer Products to bring cheer to fans of International Delight coffee creamer and the movie Elf. Inspired by the movie character Buddy the Elf’s decorating skills, the kit comes with twinkling lights, sparkling garlands, paper snowflakes, a “World’s Best Cup of Coffee” sign, mugs adorned with familiar Buddy quotes, a tiny tree, gold stirring spoons, a serving tray and more.

“This year, International Delight is going all in on holiday flavor and fun with help from our friend Buddy the Elf,” says Marie Dobson, marketing director for International Delight. “We know this holiday season is going to look a lot different for many people—so we’re thrilled to be the only coffee creamer brand partnering with Elf to bring holiday happiness to homes and coffee corners nationwide.”

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BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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