A leading panel of judges, tasked with deciding which of the past year’s designs had the power to propel their brands to the top, said Denomination ‘exhibited the bravery to throw out the rule book when necessary and the ability to illustrate the essence of a brand’.
Rowena Curlewis, CEO, Denomination, says: “We were so pleased that the judges recognized the scope and variety of what we do. And we were especially proud to win Design Agency of the Year for the second year running. The judges described Denomination as an agency at the top of its game, adding that we brought bravery and quality to whatever projects came our way. We are also incredibly delighted for our winning clients who we have had great partnerships with.
“Denomination has always focused on premiumisation, craft, storytelling and innovation in packaging. We don’t have a house style, but endeavor to be an agency which challenges convention, but only when appropriate. It’s wonderful for our forward-thinking approach to be acknowledged in this way by the drinks industry, which reflects the changes underway in the sector.”
The judges added: “There was a common denominator with many of the top designs, and – as its name suggests – that was design agency Denomination. As you will see, Denomination swept the board this year with their standout commitment to outstanding designs which fit their briefs while always keeping the consumer in mind.”
Awards Denomination won included: Trophies for the Best Redesign and Supreme Champion for Four Winds Vineyard, Best Wine Range for No Evil, the Most Innovative Pack Format for Most Wanted 187 mL Pouches and Best Alternative Packaging for PinotPinot Pinot Grigio Sparkling 200 mL Cans. It also won Gold Medals for Most Wanted Wines range, Fazzoletto and Waterton Hall; Bronze Medals for Yellowglen Style Series Vintage, Yalumba The Caley and Penfolds Great Grandfather Rare Tawny, and Commended for Pure Blonde Ultra Low Carb Lager.
The Harpers Design Awards celebrate products at the cutting edge of design and innovation. The award wins for Denomination this year, build on its 15 year history of winning awards.
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