Diageo pledges $1 Million to Hurricane Relief in U.S. Virgin Islands

Diageo, Captain Morgan’s parent company has pledged $1,000,000 to support relief and recovery efforts in the U.S. Virgin Islands as they face a storm season. The funds announced are in addition to the $250,000 Diageo and its brands have committed to give to the hurricane relief support over the past month.

“The U.S. Virgin Islands has been home to Captain Morgan since we opened our distillery on St. Croix in 2010. As a native of the USVI I am delighted Diageo and the Captain Morgan brand is able to support our community and people in this way,” says Cynthia Arnold, operations director, Diageo USVI.

Congresswoman Stacey Plaskett comments, “Diageo’s contribution toward the rebuilding efforts in the USVI will be a strong infusion of support for hurting Americans and devastated islands. I am grateful for Diageo’s commitment to partnership in the Virgin Islands. I look forward to continuing to work with Diageo team members and other generous partners as we all collaborate to rebuild our US Virgin Islands as we persevere through a destructive hurricane season.”

Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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