DY Printing Box was founded in 2016. They started marketing their business through word of mouth, referrals and very limited online exposure. They decided to take a leap of faith in September 2016, and invest their limited dollars on digital marketing.
The Challenge
The client was facing a strong competition on the market. There were many other well-known and established companies in the packaging industry. Though they had a website, it was not optimized and there was no conversion tracking system set in place in order to track the results. Since they were a new company, their budget was also limited.
The Strategy
Overall, we at Noah Digital Marketing, wanted to reach the target audience at the most cost-effective way possible. First, we built a cross-channel conversion system to show our clients the results, so that they could see exactly where their conversions were coming. Then, we identified the client’s Unique Selling Points (USP) to identify what made them unique and what made them stand out from their competition, and we focused on marketing their USP.
In order to still generate the best results possible with their limited budget, we decided to use day-parting to save on the ad spend and target specific times when we knew there would be a lot more targeted traffic. Lastly, we ran A/B testing on ads and landing pages to see what worked and what did not, with the purpose of increasing the conversion rates.
The Results
Before taking over their account, they did not get much website traffic. Once we took over on October 2016, optimized and set up the conversion tracking system, DY Printing Box started to see shocking results. They doubled their sales within 6 months, and their organic search increased by 100% in 12 months!
When comparing September 2016 vs. December 2017, the website sessions have gone up by 828.57%, and due to the exposure they were able to not only double, but triple their sales, unbelievable! But very possible and achievable with an accurate conversion tracking system and the right amount of optimization from digital marketing experts.
Key takeaways
It is important to plan your campaign. You need to start by doing your research and knowing what you need. You need to plan and have a strategy that fits your budget, and your needs as well. From campaign settings, keywords, ad copies, display banners to landing, make sure everything is done right and everything is optimized.
Monitoring and tracking your campaign closely is key to success. Optimize your campaign weekly by adding new keywords, and adjusting your bidding and daily budget for optimal results. You will be shocked at difference in results!
If you have any questions, or would like to get a quote from DY Printing don’t hesitate to call them at 416-292-3336, email at info@dyprintingbox.com , or visit their website www.dyprintingbox.com
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