EPOCH, WHICH IS celebrating its 25th anniversary, is enhancing its commitment to better the environment. Nu Skin’s Epoch collection is first beauty brand with new Eco-Pac Packaging, which the company says significantly reducing plastic use and carbon emissions.
The light-weight packaging, which recently won a Spark award for its innovation in sustainability, does not include any fossil-fuel-based ingredients and features a monolayer structure for recycling ease. Eco-Pac packaging is constructed of 100 percent Bio-PE, made from resin derived from sugarcane. The manufacture of the packaging uses 83% less carbon emissions, and the structure design results in an average of 10% less plastic per product.
Each product also features new and noteworthy artwork on its packaging. The packaging’s graphic design links the history of the ingredients to the people and cultures from which the ethnobotanical wisdom originated.
Each Epoch product is formulated to harness the power of global ethnobotanical wisdom through authentic formulations that improve the lives of people while protecting native plant diversity—from the Epoch Baobab Body Butter that features the fruit of the African baobab tree to the Yin and Yang Mask with nourishing porcelain flower and charcoal, ingredients derived from indigenous Chinese culture.
“At Nu Skin, we have been committed to creating tremendous, mindful skincare since day one,” says Ryan Napierski, president. “Our Epoch brand is no different—we have always used ingredients from indigenous cultures to create each product, and now, we’re thrilled to offer packaging that does better for our environment and further pays tribute to local communities. The new Eco-Pac packaging is part of Nu Skin’s pledge to make all of our packaging recycled, recyclable, reusable, reduced or renewable by 2030.”