Sustainable

Flexible Packaging Paper

Koehler NexPlus paper is designed to deliver high strength properties and a natural feel. The company says the paper can be fully fed back into the recycling because it is made from sustainable raw materials. Yet, Koehler NexPlus has barrier protection for odors, grease, mineral oil, gases and water vapor. The manufacturer says the paper’s inherent capabilities are leveraged to deliver high strength properties and a natural feel noting that tearing a paper pouch can give end-customers a premium audible and haptic experience. This can tap into a consumer’s happy memories, such as ripping open wrapping paper, and help brands create an emotional connection to the end customer.

www.koehler.com

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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